5 Beauty Brands That Have Absolutely Awesome Packaging
Modern consumers aren't just in the market for a high-quality product; they're shopping for an experience. Brands can use this behavior as an opportunity to make an impact and spark word-of-mouth marketing and eye-catching user-generated content.
In particular, beauty brands should be investing in beautiful packaging that sparks a connection with their customers. Here are five beauty brands that are succeeding in creating awesome packaging.
Senteurs D'Orient
Senteurs D'Orient is a luxury beauty brand that focuses primarily on handcrafted soaps and bath products. Their products are elegant and beautiful to behold, with offerings ranging from body oils to hand soap. Senteurs D'Orient does their products justice with packaging that suits the overarching brand theme: luxuriousness.
Depending on your purchase, you may receive your handcrafted soap presented to you like a box of expensive chocolates. They also come in simple-yet-tasteful mesh drawstring bags like those created by Deepking. The colors are muted and subtle, giving an earthy, organic feel that flawlessly ties the subtle nuances of the brand together.
Herbivore Botanicals
There is elegance in minimalism and simplicity. Herbivore Botanicals lets the product colors and offerings speak for themselves by offering clear, apothecary-inspired jars with minimal labeling. The crisp lines and white labels with an unassuming typeface invoke a sense of cleanliness and scientific exploration. These packaging choices convey to customers that not only are the products within scientifically valid and effective, but free of harmful additives.
Herbivore Botanicals has done a fantastic job of tying their packaging into their overall branding. Their Instagram boasts the same brightness as the packaging and shows that these are products meant to be displayed rather than hidden in a medicine cabinet.
Heart and Honey
Heart and Honey is a subscription box service that takes a holistic approach to beauty and intimacy. Each box is a limited edition offering and offers a combination of beauty products and toys. While the packaging is wildly different from one month to the next, each offers an incredibly artistic design worth purchasing for the packaging alone.
What sets Heart and Honey apart is that their versatility in branding is their consistency. These are packages that customers will want to reuse for storage and gifts rather than recycling them after the products have been removed.
Løre Originals
Løre Originals is a luxury vegan haircare brand that promotes sustainability with a line of unisex products. Their stunning packaging uses black marble as a tie between their muted color scheme and sense of luxury and refinement. The packaging is a core part of their brand messaging, which conveys that you can still pamper yourself while caring for the earth.
All Løre Originals products arrive in a black marble sleeve-style box with gold trim or a similarly branded cloth drawstring pouch. Like many modern beauty brands, Løre Originals has effectively created packaging that consumers want to show off, generating brand recognition and word-of-mouth marketing.
FitFabFun
FitFabFun was one of the industry leaders and innovators in the subscription box movement. Their packaging helped ignite the unboxing trend and made brands rethink how they view their packaging as a part of the user experience.
FitFabFun's packaging varies to fit the season but always follows a similar design and color scheme. The unboxing experience is a core part of the brand's marketing efforts, as FitFabFun capitalizes on affiliate and influencer marketing. The boxes all offer a combination of beauty and self-care products, as well as fashion accessories and seasonal goodies. Their unboxing videos get tens of thousands of views every month.
Modern brands have to take a holistic approach when trying to spark a connection with customers. Creating awesome packaging is an effective way for beauty brands to take their business to new levels of notoriety.
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