5 Beauty Brands That Have Absolutely Awesome Packaging
Modern consumers aren't just in the market for a high-quality product; they're shopping for an experience. Brands can use this behavior as an opportunity to make an impact and spark word-of-mouth marketing and eye-catching user-generated content.
In particular, beauty brands should be investing in beautiful packaging that sparks a connection with their customers. Here are five beauty brands that are succeeding in creating awesome packaging.
Senteurs D'Orient
Senteurs D'Orient is a luxury beauty brand that focuses primarily on handcrafted soaps and bath products. Their products are elegant and beautiful to behold, with offerings ranging from body oils to hand soap. Senteurs D'Orient does their products justice with packaging that suits the overarching brand theme: luxuriousness.
Depending on your purchase, you may receive your handcrafted soap presented to you like a box of expensive chocolates. They also come in simple-yet-tasteful mesh drawstring bags like those created by Deepking. The colors are muted and subtle, giving an earthy, organic feel that flawlessly ties the subtle nuances of the brand together.
Herbivore Botanicals
There is elegance in minimalism and simplicity. Herbivore Botanicals lets the product colors and offerings speak for themselves by offering clear, apothecary-inspired jars with minimal labeling. The crisp lines and white labels with an unassuming typeface invoke a sense of cleanliness and scientific exploration. These packaging choices convey to customers that not only are the products within scientifically valid and effective, but free of harmful additives.
Herbivore Botanicals has done a fantastic job of tying their packaging into their overall branding. Their Instagram boasts the same brightness as the packaging and shows that these are products meant to be displayed rather than hidden in a medicine cabinet.
Heart and Honey
Heart and Honey is a subscription box service that takes a holistic approach to beauty and intimacy. Each box is a limited edition offering and offers a combination of beauty products and toys. While the packaging is wildly different from one month to the next, each offers an incredibly artistic design worth purchasing for the packaging alone.
What sets Heart and Honey apart is that their versatility in branding is their consistency. These are packages that customers will want to reuse for storage and gifts rather than recycling them after the products have been removed.
Løre Originals
Løre Originals is a luxury vegan haircare brand that promotes sustainability with a line of unisex products. Their stunning packaging uses black marble as a tie between their muted color scheme and sense of luxury and refinement. The packaging is a core part of their brand messaging, which conveys that you can still pamper yourself while caring for the earth.
All Løre Originals products arrive in a black marble sleeve-style box with gold trim or a similarly branded cloth drawstring pouch. Like many modern beauty brands, Løre Originals has effectively created packaging that consumers want to show off, generating brand recognition and word-of-mouth marketing.
FitFabFun
FitFabFun was one of the industry leaders and innovators in the subscription box movement. Their packaging helped ignite the unboxing trend and made brands rethink how they view their packaging as a part of the user experience.
FitFabFun's packaging varies to fit the season but always follows a similar design and color scheme. The unboxing experience is a core part of the brand's marketing efforts, as FitFabFun capitalizes on affiliate and influencer marketing. The boxes all offer a combination of beauty and self-care products, as well as fashion accessories and seasonal goodies. Their unboxing videos get tens of thousands of views every month.
Modern brands have to take a holistic approach when trying to spark a connection with customers. Creating awesome packaging is an effective way for beauty brands to take their business to new levels of notoriety.
aku kangen beauty box subscription mba, dulu beberapa tahun yang lalu sempat ada lola box, lalu vanity troove, trus mendadak semua bangkrut hiks
ReplyDeletekarena memang ngga cuma kualitas produk, kemasan pun sangat menjamin apakah akan dilirik konsumen atau ngga ya kak.
ReplyDeletesuka ya sama kemasannya mbak, kecil-kecil imut dikemas cantik-cantik, duh siapa coba yang gak bakalan beli, pengennya dikekepin terus ga dipake karena kemasannya lucu.
ReplyDeleteBrand luar itu rata² mikirin banget sampai packaging segala krn itu bentuk dari bagian branding. Tdk hanya sekedar quality semata yg diperhatikan
ReplyDeleteSetuju nih, dgn packaging yg cantik bisa jd salah satu poin plus. Krna aku pun pecinta packaging yg cantik ,yg rela beli beauty produk krna kemasannya hehe
ReplyDeleteAku termasuk orang yang kadang membeli produk melihat dari kemasannya loh, apalagi untuk produk beauty yang belum pernah ku coba. Pokoknya kalau designnya cantik dan menarik aku pasti beli deh.
ReplyDeleteIni brand2 dari AS sana ya kak? Kayaknya masih asing banget di sini.
ReplyDeleteJadi inget zaman mau nikah niih...
ReplyDeleteCari semua produk kecantikan berdasarkan packange dan boxnya.
nah iya aku pun sama, cari seserahan untuk produk beauty kudu yang cakep packagingnya.
DeleteTerus pas produknya uda abis, kotak sama botolnya masih dipake.
DeleteHeuu~
Kenangan manis banget...
Langsung jatuh cinta liat kemasannya mba, keren imut lucu menggemaskan. Nggak tega dibukanya hahaha. Emang ya tampilan yang paling menentukan yang utama.
ReplyDeleteAku belum pernah pakai produk yang Mbak sebut. Tapi kalau beli produk kecantikan, lebih milih yang kemasan kecil dulu. Namanya coba kan. Kalau sudah cocok, baru deh milih yang agak besar
ReplyDeleteaku baru kali ini mendengar nama-nama brand tersebut. tapi emang sih, wanita biasanya suka melihat sesuatu dari packagingnya :)
ReplyDeleteYa ampooonn, unyu gemesshh banget
ReplyDeleteKapan2 bisa lho, dijadiin undian untuk peserta BW di Fun Blogwalking :D
Pakcaging emang penting sih, beberapa kali aku beli produk karena kemasannya yang lucu hehehe.
ReplyDeletedari semua beauty brands yang mba sebutkan aku baru tau semua, dan belum cobain, ini brand asli dari US atau gimana mba?
ReplyDeleteI like the idea of Senteurs D'Orient makes the packaging like a box of chocolate. I browse about this brand and find it soooo cute :)
ReplyDeleteBrands yang ada di sini apa produknya dijual di Indonesia juga, Mbak? Packaging cantik atau unik emang jadi salah satu daya tarik produk kecantikan.
ReplyDeleteSaya termasuk yang mudah beli suatu produk berdasarkan packaging. Semacam cinta pada pandangan pertama hehehe. Makanya buat saya memang penting banget packaging yang menarik
ReplyDeleteYes, it's true..Modern consumers aren't just in the market for a high-quality product, coz they're shopping for an experience, including awesome packaging.
ReplyDeleteSo, custom packaging for e-commerce business is a good idea now.
Aku ga kenal semua brandnya hahaah jadi berasa kudet pisan :p packaging emang jadi salah satu alasan untuk ketertarikan beli atau ga ya mba
ReplyDeleteGood packaging is a must. Sometimes I feel like it's as important as the product itself!
ReplyDeleteSelain produk yang bagus, packaging juga penting ya. Biar tampil lebih menarik gitu.
ReplyDeleteBtw, aku gak kenal sama produk kecantikan itu semua. Secara aku jarang make up an, tapi aku penasaran sama produk-produk itu. Kemasannya itu bikin tambah ciamik aja. 😍
packaging itu salah satu yang bikin repeat order, lho
ReplyDeleteemang mihil yaak bungkus daripada isinya, hahaha
seperti ketika aku jualan leather craft. Bungkusnya aja 25ribu sendiri.
hmmm, i ever get beauty box in many stuff what cute and full colour. Much women fall in love soon if look it. Women like a
ReplyDeletebeautiful. and then the box still i keep. because is cool
Nampak asing ini semua brand produknya. Tapi bagus semua packagingnya. Memang packaging bagus itu kan point utama karena pasti yang dilihat penampilan luarnya dulu yaa.
ReplyDeleteBiasanya memang jatih cinta awlanya sama packagingnya ya mba. Diantara merk2 diatas aku belum pernah coba semua... Hikss malu beut deh kemana Aja ya
ReplyDeleteSaya juga termasuk yang lihat packaging produk sebelum membelinya, Mbak. Kalau kemasannya bagus atau unik, saya suka tertarik untuk membelinya
ReplyDeleteKepoin produkproduknya ah. Saya banget ini soalnya, lihat suatu produk dari packagingnya. Hahaha. Gimanaaa gitu rasanya kalau udah lihat kemasan yang bagus.
ReplyDeleteMungkinlah itulah sebabnya brand-brand besar sangat memperhatikan packaging produknya, karena orang bisa tertarik pada pandangan pertama.
ReplyDeletePantesan ya banyak yang main perfect dulu pada sampul, karena keputusan pembelian ketika pertama kali melihat. Kalau lucu lucu gemas jadi pengen beli terus.
ReplyDeletekemasan emang jadi salah satu daya tarik ya buat pilih2 kosmetik.. yang packaging nya unik pasti diminati.. setidaknya buatku.. heheh...
ReplyDeleteIndeed. Packaging is the most important ya mba buat menggaet ketertarikan pasar
ReplyDeleteDari ke 5 produk itu ga ada yg familiar namanya sama saya, Mba. Jadi saya pun ga paham bentuk packagingnya seperti apa. Xixixii.. jadi daritadi sambil baca sambil ngecek produknya di google search. Saya suka packagingnya heart and honey. Warna coklat dan simple elegant itu tersirat dr packagingnya. Cakeep. Tapi keren banget kalau tiap bulannya mereka ganti model kemasannya. Dan bener banget yg mba Indah bilang kalau kemasannya sayang dibuang, bisa digunakan lagi buat naro apaa gitu. Di recycle
ReplyDeleteKalo packaging nya bagus pasti banyak yang tertarik. Penting untuk diperhatikan produsen nih
ReplyDeletePackaging itu ibarat first sight ya untuk seseorang jatuh cinta pada produk tertentu. Kalau packagingnya cantik, pasti bakalan menarik untuk membelinya.
ReplyDelete